Published by Suor Orsola University Press the volume ‘Building a new strategy for European protection law in a digital environment. Building a new strategy for European protection law in a technological environment”: in chapter II – Consumers in the digital environment – the contribution by Maria Roberta Perugini: Cookies, legal bases and new developments in online advertising.
Accompanied by explanatory images of the conceptual configurations proposed and by tasks addressed to the reader/learner aimed at verifying their level of comprehension of the text, the contribution schematises the history and the problems connected to the use of online markers in order to clearly and concretely bring out the point of arrival on the actions required today to legitimately operate the processing for marketing and profiling purposes that are based on the use of these technologies. Finally, the article briefly addresses the new frontiers of behavioural advertising in the ‘cookieless’ context.
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